Connect the customer and the operation.
A website is one part of an order. Availability, payment state, preparation, fulfilment, and communication need a consistent understanding of what is happening.
Design the exceptions.
Unsuccessful payments, unavailable products, and changed delivery details deserve deliberate product decisions alongside the normal checkout journey.
Give the team useful visibility.
The people serving the customer need a focused view of the order and its next action. Clear operational interfaces reduce ambiguity.
